The vision is:

To become the best School of Hospitality in the southern region; a world-class center of excellence and innovation transforming students into highly qualified leaders prepared to contribute meaningfully to the global hospitality industry and community; committed to quality service, lifelong learning, and diversity. 

The mission states:

The Bob Billingslea School of Hospitality Management is committed to excellence in education. We are dedicated to preparing students for leadership roles in an ethical, diverse and global hospitality industry by providing them transformative experiences, skills and knowledge within a faith-based environment.